Book & Detail

Quality of Work Life in Mass Media Sector

  • Management/Commerce

  • Author   :    M.M. Subeesh, B.V. Pillai
    Year of Publication   :   2019
    ISBN   :   9789388147125
    Language   :   English
    Binding   :   HB
    Pages   :   336
    Size   :   23 cms
    Categories   :   Mass Media, New Books, 2019
    Price  :  1680

    About the Book :

    The role of Human Resources is very crucial in the running and success of any organization. So, it is inevitable to take necessary steps to develop their work talent and commitment to the organization and the organizations need to adopt a strategy to improve the working environment of employees to gratify both the organizational objectives and employee needs. Quality of Work Life (QWL) is meant for the level of happiness or unhappiness associated with a job. It refers to the programmes to enhance the  work environment and employee welfare.

    The mass media industry is the fastest growing one in India, growing at the rate of 20 per cent p.a. According to the joint study of FICCI one can perceive that this industry attained a growth of 8.9 per cent. This growth rate is a clear indication that the media industry grows more quickly than Indian Economy. Sadly enough the growth in the industry does not improve the conditions of the work force in the sector. They are paid meager. In spite of the increased attention that the media sector gets such concerns remain largely unanalyzed. Such apprehensions include issues related to safety, security, increased workload and necessity to be alert round the clock. They get only minimum time to spend with their family members and in most cases they experience work-life imbalance, as pointed out by many researchers. Monetary return of the work is also debatable. These hosts of issues collectively point towards the quality of work life, a media employee gets. It is hoped that the book will be useful to the policy-makers, media people, researchers in the Social Sciences, Commerce and Management Studies.

    About the Authors

    Dr. M.M. Subeesh is Higher Secondary School Teacher in Commerce at Government HSS Avitanallur, Kozhikode (Kerala). He obtained his degrees of M.Com., B.Ed. and Ph.D. in Commerce from University of Calicut (Kerala) and secured JRF, NET and SET. He has served as a Lecturer in Commerce at M.E.T. Arts and Science College, Nadapuram affiliated to University of Calicut and has teaching experience of three years at UG and PG levels. He has published fifteen research papers in reputed national and international journals and presented fourteen papers in International/ National Seminars. His fields of special interests are Finance and Accounting. He has been serving as an Announcer/News Reader of All India Radio (AIR), Calicut since December 2006.

    Prof. (Dr.) B. Vijayachandran Pillai is Professor and Ex-Head, Department of Commerce and Management Studies, University of Calicut (Kerala). He has over thirty-four years of teaching experience at UG and PG levels. He received his M.Com. degree with First Class (1983) and Ph.D. degree in Commerce (1995) both from University of Kerala, Thiruvananthapuram (Kerala). He secured the MBA degree in First Class with Finance specialization from Alagappa University, Karaikudi (Tamil Nadu) and Post-Graduate Diploma in Taxation Management (PGDTM) in First Class First Rank from the University of Kerala. He was the Dean, Faculty of Commerce, Mahatma Gandhi University, Kottayam (Kerala) during 2016-18. Presently, he is the Director, Directorate of Self-Financing Courses (DSFC), University of Calicut (Kerala). He has successfully guided twenty-one M.Phil. dissertations and eighteen research scholars have secured their Ph.D. degree in Commerce and Management Studies under his guidance. He has authored/co-authored/edited thirteen textbooks and published two hundred and thirty-six research papers and articles in reputed journals. He has presented one hundred and forty-seven papers in the national and international level seminars/conferences. He is a member of All India Commerce Association, Indian Accounting Association and various academic bodies.

    About the Editor :