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Book & Detail
Dynamics of Commerce : From Theory to Practice
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Author : Roshan Kumar Year of Publication : 2024 ISBN : 9789393934574 Language : English Binding : Hard Bound Pages : 220 pp Size : 23 cms Categories : 2024, Commerce, Management Price : 650
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The Book
This book “Dynamics of Commerce : From Theory to Practice” explores the ever-evolving world of commerce, offering readers a comprehensive understanding of its foundational principles, historical developments, and current trends. The book provides a balanced combination of theoretical perspectives and practical applications, making it an essential resource for students, professionals, and anyone interested in understanding the complexities of modern commerce.
Contents details : Foundations of Commerce: A look at fundamental theories that form the basis of commerce and its core principles. The Evolution of Market Systems: An overview of how market systems have developed from early trade to global marketplaces. Economic Principles in Business: Key economic principles like supply, demand, and market equilibrium applied to modern business. Strategic Management in Global Markets: Strategies for handling global commerce, including trade policies and market expansion. Consumer Behaviour: Insights into consumer psychology and decision-making to better meet market demands. Technological Advancements in Commerce: The impact of technology, including automation and fintech, on commerce. E-commerce Trends: How e-commerce has transformed retail, marketing, and customer engagement. Risk Management & Financial Planning: Approaches to managing risks and financial planning for business stability. Case Studies in Innovation: Real-world examples of successful commercial innovations and entrepreneurship. Future Trends: Insights into emerging trends like blockchain and sustainability in commerce.
This book is designed to bridge the gap between commerce theory and practice, equipping readers with both the knowledge and the skills needed to excel in the commercial world.
The Author
Dr. Roshan Kumar is currently serving as an Assistant Professor in the Department of Commerce and Business Management at Doranda College, Ranchi University, Ranchi (Jharkhand). He completed his Ph.D. in Commerce from Ranchi University in 2015, with his thesis titled “A Role of Development Bank in the Economic Growth of India (A Case Study of ICICI)”. He qualified for the National Eligibility Test (NET) in Commerce in 2016. He has more than 10 years of experience in the field of teaching at PG and UG levels.
Dr. Roshan Kumar has authored numerous research papers and articles in national and international journals. He has actively participated and presented papers in various national and international seminars and conferences.
He continues to make significant contributions to academic research in commerce, with a focus on economic growth, banking, financial inclusion, higher education challenges, and gender equality.